Public elevator doors were furnished inside and outside with the typical Yellow Pages panel. Concise search words that played meaningfully on the idea of doors which split apart and come together were written on the panels, such as Divorce Lawyer? and Couples Therapy?

Placed in highly trafficked buildings with elevators that are in constant use, the stickers had an outsized impact. The eye-catching execution drew crowds that discussed them as they rode the lifts and then later spread the word about them. This lead to considerable number of references in the press.