Cannes Lions

JORDAN BRAND

WIEDEN+KENNEDY, New York / NIKE / 2010

Film
Film
Film

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His average 30.2 points per game says it all: to a defensive player, Dwyane Wade is one of the scariest players in the league, a proverbial nightmare for opposing teams to face. This spot seeks to tell that story from the perspective of an unlucky opponent, the last defender standing between the basket and the inevitable.

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