Movistar has many plans for cell phones. One of these plans is Jump by Movistar, which allows the customer to change from pre-paid to post-paid without any complications.

To promote the plans, a character was created: a ‘famous composer of ringtones’. And the song that is used in this ad is a parody of the song theme of a TV series named ‘Fifteen Candles’, which had a lot of success in Latin America. This song deals with the changes that occur in an adolescent girl by the time she turns fifteen.