There are over 13 million illiterate in Brazil. These people have no way of passing their stories on to future generations. To help them to communicate better, HP developed an innovation using Google Speech API and printer Ink Advantage Ultra 4729’s technology: an APP that captures stories through speech, transforms it into text and prints it in real time. App in hands, we hit the road to capture fellows telling their stories. And they made a book. It shows amazing places and people from the backlands and big cities of Brazil unfolding episodes of their lives while the technology works, like magic.

The project is composed of:

The Book: thirty fabulous stories, respecting oral language and the local characteristic of each author, fully illustrated with photos. Printed in one HP printer with it’s original cartridges, 4,500 pages, which were then given artisanal binding and numbered in a limited print run of books. A few more runs were printed to give the books out to the authors, the libraries and cultural centers in their villages.

The Documentary: the movie of the book – but, unlike all the book-to-movie adaptations, in this case the movie and book were created simultaneously.

The website: hub where users can see the documentary, use the APP to print by voice, get to know the authors and download the book for free.

Instagram: presented real time, a different view of the project through the eyes of ambassador @josecabaco at @hpmagicwords

In the first week, Magic Words had over 70 media impressions, impacting over 4 million people. All the Magic Words's books sold out, with more than 300 downloads of the eBook. The booth printed 1,567 postcards in one week, affecting an estimated 2 million people directly and indirectly by the nitiative. As a result, a project is currently underway to install Magic Words booths in transit hubs in every state capital, as well as the development of versions of the interactive booth to help illiterate people to fill in registration forms and put together resumes.