Cannes Lions

McDONALD'S

LEO BURNETT, Chicago / MCDONALD'S / 2010

Film

Overview

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Overview

Description

A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.

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2022, MCDONALD'S

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