Cannes Lions
LEO BURNETT, Chicago / MCDONALD'S / 2010
Overview
Entries
Credits
Description
A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.
Similar Campaigns
12 items