To increase donations for the Federation of Québec Alzheimer Societies' Memory Walk, we put Alzheimer's in the spotlight. We did it in a non-traditional way.

During the premiere airing of her new album’s first single, successful singer/songwriter and Quebec Alzheimer Societies’s spokeperson Viviane Audet forgot the lyrics of her own song. This happened in commercial free segment of a primetime french canadian radio show, hitting the listeners off-guard.The song GUERRE DE 3 1/2 began as it does on the album, but at approximately 50 seconds in, the singer began to mumble and forgot the words of her own song.