mentos released a new series of flavors titled Drinks From Around the World Series, with the first installment being Pink Lemonade from America. As part of promotions for this flavor, mentos ran a TV commercial featuring a cowgirl. As the brand only wanted to run a small volume of commercials, we had to come up with an idea for an impactful commercial that would generate a buzz among the targets (high school students) and prompt them to spread word about the campaign themselves.

“Rolled out as a limited-time-only content during a four-week period (between October 9 to November 5, 2015).

The content was installed as part of the campaign’s website so that users could easily play the game on their browsers.