Cannes Lions
McCANN ERICKSON, Madrid / MOVISTAR / 2009
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Some things only happen if your mobile has very small buttons. Like when you call a ticket sales service. You want two cinema tickets but you press the wrong button and you buy 100. And when you try to correct your mistake, you buy 1,000. And when you’re sure nothing else can go wrong, you end up donating all your savings.
This would never happen with Movistar’s next generation mobiles. Easier, simpler and with bigger buttons.
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