Cannes Lions

MOBILE PHONE HANDSETS

McCANN ERICKSON, Madrid / MOVISTAR / 2009

Overview

Entries

Credits

Overview

Description

Some things only happen if your mobile has very small buttons. Like when you call a ticket sales service. You want two cinema tickets but you press the wrong button and you buy 100. And when you try to correct your mistake, you buy 1,000. And when you’re sure nothing else can go wrong, you end up donating all your savings.

This would never happen with Movistar’s next generation mobiles. Easier, simpler and with bigger buttons.

Similar Campaigns

12 items

Value.  The NFT that survived the crash.

SAATCHI & SAATCHI, London

Value. The NFT that survived the crash.

2023, DEUTSCHE TELEKOM

(opens in a new tab)