Cannes Lions

Natakhtari Lemonade - New Year

BETTERFLY, Tbilisi / BREWERY NATAKHTARI / 2016

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According to our research, lots of Georgians are not as happy as they used to be in their childhood. We had this feeling that with ages they have lost something very important- their inner child. When it happens, you become dull and serious.

Natakhtari Lemonade decided to change it.

During a New Years eve, in a most crowded place in Tbilisi we placed a "Time Traveling Machine". A machine that could take you back to your childhood memories and therefore recreate that very feeling of happiness.

Only thing the visitor had to do was to choose the year of a birth and suddenly the magic begun- childhood cartoons appeared on specially installed screen, from a secret window we gave away special toys from their childhood. We even recreated a most famous scent form childhood- a smell of a candy on a stick - Mamalo.

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