Cannes Lions

NEED FOR SPEED VIDEO GAME

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2010

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Description

Need For Speed Shift is a terrifying visceral experience that thrusts the viewer straight into the racecar driver’s physiology. NFS Shift gives people the emotional experience and POV of actually controlling a fast, loud driving machine. Gritty, aggressive, powerful, fast, exciting and heroic.

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