DENTSU, Tokyo / MAINICHI NEWSPAPERS / 2012
Using the actual headlines and articles from 100 years ago, we handed out “new” 100 year-old extra newspapers to the public in Tokyo. Showing the actual news article from 100 years back and also showing a 100 year old man, Kyuzou Ando, who was born on the exact same date as the extra was handed out 100 years ago with his story.
The application had over 21,000 downloads in a week.Ranking top in Japan’s educational app ranks.This created new ways to reuse old newspaper into new forms for the company.
HAKUHODO INC., Tokyo
2023, MAINICHI NEWSPAPERS
FORSMAN & BODENFORS, Gothenburg
2008, NE NATIONALENCYKLOPEDIN
HAKUHODO DY MEDIA PARTNERS, Tokyo
2006, MAINICHI NEWSPAPERS