Cannes Lions

NHS INTERNAL INFORMATION

FRAMFAB UK, London / BT / 2006

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Outcome

The final CDROM received high praise from BT. The content was further used in creating of a viral e-mail campaign for another part of the NHS promoting increased choice for patients.

Mary’s story has been given to individuals to explore as well as being shown to group audiences as part of question and answer sessions. BT are in the process of rolling this out to a wider audience so precise metrics are unavailable at this time.JFTR was created using Flash MX 2004 and is delivered on CDROM. The application is Windows, requiring Windows 2000 and the above to run.

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