To prove that TELE2 Open Internet could work in any house we built a house that could appear anywhere in the country – carried by a hot air balloon. We set off to a journey across Lithuania to make sure Tele2 Open internet works everywhere.

Together with an experienced team of engineers, designers and pilots we built a functioning flying house. To lift the house up, we chose a hot air balloon. This way, only the wind determined where our team would land. Civil Aviation Administration gave us an official permission for flights. We set off to a journey across Lithuania to monitor how the internet works. The journey with TELE2 FLYING HOUSE served as a material for communication in traditional and online media channels.

Seeing that Tele2 Open Internet works perfectly even in a flying house, the audience was convinced that it is the right choice for them. Sales of the product increased by 156 percent during the first month of the campaign, and are continuing to grow. The product website has doubled in traffic. The overall perception of Tele2 as a provider of innovative products and services has hit a historical high with growth rate of 25%, surpassing the main competitor by 9 percent points. After just one moth of communication the production recognition was 78%.