Cannes Lions

NISSAN LEAF POWERED XMAS TREE

TBWA\HAKUHODO, Tokyo / NISSAN / 2013

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The LEAF-to-Home Electricity Supply System was an effective way to showcase Nissan’s innovative technology, demonstrating the actual technology instead of using traditional media channels. The Christmas tree displays proved to be an awe-inspiring, high-impact and disruptive tactic that engaged the targeted ‘influential consumers’ without requiring active participation.

As one of the executions of Nissan’s overarching Global Brand Campaign, the ‘Christmas Tree Display’ complemented the OOH postings strategically placed throughout international airport terminals around the world, and brought to life one of Nissan’s latest innovations.

Outcome

A total of 54,062 people visited the booth during the duration of the display - from November 16, 2012 to December 25, 2012 - with an increase in the number of inquiries about the LEAF-to-Home Electricity Supply System and actual sales.

Similar Campaigns

12 items

Dumb Parking Ads

TBWA\BELGIUM, Brussels

Dumb Parking Ads

2019, NISSAN

(opens in a new tab)