Cannes Lions

NISSAN PATROL CAB CHASSIS

TEQUILA\AUSTRALIA, Sydney / NISSAN / 2008

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Overview

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Credits

Overview

Description

Create a mail pack to current owners of the Nissan Patrol Cab Chassis. They are tradesmen or farmers who do real work, many running a fleet. The aim of the campaign was to generate qualified leads for the dealerships. Ultimately it was to get people to buy the new Nissan Patrol Cab Chassis via a test drive which they could book online, over the phone or through their local Nissan dealer.

Execution

With a reputation of being “a work horse”, the Cab Chassis is a tough, no nonsense utility vehicle. The campaign idea is to have this hard worker apply for the job.

Outcome

Visits to the web site increased from an average of 1346 (4 weeks prior) to 5,040 (increased 374%) the first week after lodgement and 6,181 (increased 459%) two weeks after lodgement.

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