Cannes Lions

NIVEA BATH 4D

AGÊNCIACLICK ISOBAR, Sao Paulo / NIVEA / 2013

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Overview

Entries

Credits

Overview

Execution

We used the cinema screen in a new way. Each half of the cinema room watched a different movie (wearing different color glasses) and was impacted with a different 4D special effect.

Theatre where two films were displayed simultaneously and each half of the room experienced a different sensation: paper hearts fell on one side and soap bubbles fell on the other.

Outcome

In the screen room, the action impacted more than 9 thousand of people. The work fastly spread through social network and advertising blogs and more than 2.5 million people watched the video on YouTube.

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