Cannes Lions
UNION MADE CREATIVE, Culver City / NIKE / 2013
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Nike wanted to create a distinct identity for the sprawling, image-obsessed Los Angeles market. Union Made Creative was tasked with developing a grand theme that could not only hold all the disparate sports in the region but also nod to the city’s preoccupation with fame and the oft-overlooked work it takes to achieve it. “No Angel” frames Nike’s LA as a no-mercy paradise. As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her highly-coveted spotlight.
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