Brief and objective

To highlight nightography: the flagship feature of Galaxy S23 Ultra in a Live Commerce Show and drive the desired output of engagement and sales. All while keeping the show entertaining and experiential.

Situation

Live Commerce is all about direct selling online, which means showcasing the product in full glory and perfect lighting is of tantamount importance. How do we combine the optimum-lighting requirements of a Live Commerce show with a completely opposite feature of the S23 phone aka nightography, which uses dim lighting and helps people take great photos and videos at night.

Solution

To throw light on S23's amazing feature, nightography, we shot the entire show in NIGHT OR DARK MODE. A refreshing take to a run-of-the-mill Live Com show.

Relevance

It made for entertaining live streamed content to captivate the digital audience and achieve sales. All while pushing the flagship feature: NIGHTOGRAPHY.

To throw light on the S23 phone's amazing feature, NIGHTOGRAPHY, we shot the entire show in a NIGHT OR DARK MODE. We used THE RIGHT MIX of dim-lights, neon graphics, typography, and props to glam up the entire show. In addition, we also asked the anchors to move and groove, to highlight the use-case of optical image stabilization, which enable shake-free images and videos on night mode. A (NIGHT) MODE that the Gen Z and millennial audience is very accustomed to.

To throw light on the S23 phone's amazing feature, NIGHTOGRAPHY, we shot the entire show in a NIGHT OR DARK MODE. We used THE RIGHT MIX of dim-lights, neon graphics, typography, and props to glam up the entire show. In addition, we also asked the anchors to move and groove, to highlight the use-case of optical image stabilization, which enable shake-free images and videos on night mode. A (NIGHT) MODE that the Gen Z and millennial audience is very accustomed to.

Total Views: 174,504

Target: 6500

Sales: 9010

Sales revenue: 964,070,000

Engagement: 122,719

Impression: 26,824,771

Reach: 22,467,038

To throw light on this amazing feature, nightography, we shot the entire show in NIGHT OR DARK MODE. It made for entertaining live streamed content to captivate audience, build brand affinity, and achieve desired sales. All while keeping the show relevant to the flagship feature: NIGHTOGRAPHY, which helps people take great photos and videos even in the darkness of the night.