Cannes Lions

NOPIKEX PERSONAL INSECT REPELLENT

LOWE/SSP3, Bogota / SHERING PLOUGH / 2010

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Overview

Description

Inform people in rural areas about the risks of mosquitoes bearing diseases like Hemorrhagic Dengue, malaria and Lesihmaniasis.

Execution

Use calendars and the typical language of naked women used therein, to be present all year round communicating that mosquitoes simply see us as part of their food chain.

Outcome

Be present all year around communicating

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