Cannes Lions
LOWE/SSP3, Bogota / SHERING PLOUGH / 2010
Overview
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Description
Inform people in rural areas about the risks of mosquitoes bearing diseases like Hemorrhagic Dengue, malaria and Lesihmaniasis.
Execution
Use calendars and the typical language of naked women used therein, to be present all year round communicating that mosquitoes simply see us as part of their food chain.
Outcome
Be present all year around communicating
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