Cannes Lions

OLD SPICE RED ZONE BODY SPRAY COLLECTION

WIEDEN+KENNEDY, Portland / OLD SPICE / 2012

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Overview

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Overview

Description

The scents of Old Spice body spray make you powerful. It is so powerful that it will blow your mind or even break into other people’s commercials. In fact, the only person powerful enough to tell this powerful story is Terry Crews, the most powerful spokesperson in the universe.

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