Cannes Lions

OLIVE OILS

TURNER DUCKWORTH, London / WAITROSE / 2011

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Overview

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Credits

Overview

Description

Waitrose asked us to design their new range of three extra virgin olive oils. Sourced from the very best olive growers within protected geographical regions in Spain, Greece and Italy, each oil’s distinctive flavour makes an ideal partner to specific foods or special meal occasions.

Execution

A modern, pared-back label design was created to make the tasting notes, serving suggestion and DOP logo on the front label the main feature of the design. A natural, muted colour palette was used to convey the unadulterated essence of each oil, which contains no additives or preservatives.

Outcome

Not applicable

Similar Campaigns

12 items

Dish

S:E CREATIVE STUDIO, London

Dish

2023, WAITROSE

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