At the Royal Ascot last year (a horse race festival) Chavs (unpleasant louts – think trailer trash with cash) ruined the event by having a huge fight. So in response to a comment written on their Facebook wall, Paddy Power want to make sure the chavs don’t ruin the upcoming Cheltenham Festival too, as part of their 'We Hear You' campaign. They sent an uncompromising vet armed with a tranquilizer gun into the racecourse to strike down all the foul-mouthed, orange-skinned hooligans.