Cannes Lions

ORANGE

WANDA PRODUCTIONS, Paris / ORANGE / 2012

Overview

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Overview

Description

This spectacular film features thousands of men and women. They warm up, get ready. A starting signal is heard and we see them launch all together in the same direction, with a collective and positive impulse.In a symbolic and unexpected way, this human crown progressively transforms into a download status bar located on a smartphone screen. We understand that the bar symbol actually depicts the reality of Orange men and women’s collective strength: that they enthusiastically rally for every service that they provide their clients in order to let them fully enjoy their digital life.

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