Cannes Lions

PARTY TRAINING

STARCOM, Stockholm / BJORN BORG / 2013

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Case Film
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Overview

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Credits

Overview

Description

The Dilemma

In order to take a stand against the global giants of athletic wear, Björn Borg Sporswear wanted to prove we were better att training...Party Training.

The Solution

We teamed up with online party enthusiast Ron Allen to create a series of instructional videos showing demonstrating training techniques. Our Björn Borg Tumblr page was the hub, letting devoted fans create gifs and share personal training techniques by using LoopCam

Party Time

Björn Borg sales rose over 25% internationally

Over 2,5m video views and over 60.000 unique visitors to our Party Training Tumblr page

Equivalent worth €350.000 in advertising

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