STARCOM, Stockholm / BJORN BORG / 2013
In order to take a stand against the global giants of athletic wear, Björn Borg Sporswear wanted to prove we were better att training...Party Training.
We teamed up with online party enthusiast Ron Allen to create a series of instructional videos showing demonstrating training techniques. Our Björn Borg Tumblr page was the hub, letting devoted fans create gifs and share personal training techniques by using LoopCam
Björn Borg sales rose over 25% internationally
Over 2,5m video views and over 60.000 unique visitors to our Party Training Tumblr page
Equivalent worth €350.000 in advertising