Cannes Lions

PASSPORT ART EDITION

DOISMAISDOIS, Sao Paulo / PERNOD RICARD / 2013

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Overview

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Credits

Overview

Description

develop packaging that demonstrates the brand's positioning and portraying the universe of urban culture and the reuse of areas, lined up to sustainable values.

Transform into art what would become trash, using 100% of the material.

Execution

Various sheets of paper that would become waste were stacked on each other, where a cut was made in which the bottle is fully entered.

Reusing the remains of these papers created the gift that would be used to communicate the launch of limited edition. Later, were printed on the package and communication material, typical of urban art illustration, resulting in a smooth communication between the brand positioning, the concept of design and sustainability.

Outcome

In addition to the wide dissemination, visibility and brand awareness by trendsetters also generated a new run with the same concept for the limited edition of another brand from the same company.

Google: Passport Art Edition or Edição Limitada Montilla.

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