Cannes Lions
BASSIER BERGMANN & KINDLER, Hamburg / DR ING PORSCHE / 2006
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Origin Motorsport. The new 911 GT3.
The concept of the Webspecial is based on the basic rules of modern design; such as “elegance and simplicity” as well as from comics admitted principle “amplification through simplification”. After the start, at some points of distance the spectator has the possibility of intervening interactively into the running race happening. By reducing the scene to its substantial elements, the focus of the audience is directed towards the vehicle. Being involved in the interaction, the viewer gets initiated into technical characteristics by animations. Back at the racetrack, euphoria is taking over the viewer.
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