Young Talk is a fixed cost price plan for young phone users, the target audience is in that strange part of adolescent life where you are adrift and lack control. With Young Talk, at least there is something you can control! The banner campaign reminds the target audience of this. When you touch the banners with the mouse pointer, they break in various ways – and a voice says 'oops'. There are many things that are hard to control, but at least you have total control with Young Talk – your mobile phone price plan.