Cannes Lions

Prince Oseph

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2016

Film

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Overview

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The iPhone 6s launched a new hands-free voice-activated version of its electronic assistant, Siri. Which makes doing pretty much everything on your iPhone easier than ever. Even reading scam emails from Nigerian princes. In this spot, comedian Bill Hader falls prey to a poorly worded email scam from a Nigerian prince. As Siri reads the email, Bill gets swept up in the prospect of making “many millions of currency,” ultimately asking Siri to send back an email to the titular “Prince Oseph.”

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