Cannes Lions
GOOGLE CREATIVE LAB, New York / GOOGLE / 2014
Overview
Entries
Credits
Execution
Animated launch video, project website, and on-location launch event in New Zealand.
Outcome
1.4M website visitors, 700k video views at launch week.
Coverage was universally positive, focusing on Google and the Loon team bringing attention to the global problem of access by taking bold scientific risks.
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