Cannes Lions

"Rocket Car"

BISCUIT FILMWORKS, Los Angeles / OLD SPICE / 2016

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Overview

Description

An aspiring engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. He concedes that he should have, but he also says that knowledge leaves less room in the brain for dreams. Pieces of the car's exterior start to peel and break away. Knobs in the driver's seat come loose and expose the internal wiring. A woman watches the rocket car via binoculars and clocks its speed. In the middle of the driver's internal monologue, the car, which by this point is just an metal skeleton, explodes in an inferno.

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