We see a variety of people, getting dressed for moments that matter: A ballerina, a soccer player, a fencer and a young women are standing inside an abstract dressing room consisting only of mirrors. While the camera circles around them, they are putting on their clothes – and by doing so, they are filling up with self-confidence. When they are ready for their big moments, they enter the real world full of pride and assertiveness. The TVC ends with a packshot of the new Siemens iQ700 washing machine and a voice-over that points out the connection between clothing and self-confidence: With this washing machine, you can „feel the empowering effect of perfectly treated clothes“.