People use photos and videos to capture their memories. And you can capture these memories clearly with the Nokia N8’s HD capability.

Execution: We developed a character – Pier Roxas – a man who couldn’t remember the previous 8 days, and intrigued the public with his story. The public got heavily involved, piecing the story together and capturing it in HD with the Nokia N8.

The character triggered the imaginations of millions and word spread like wildfire. The buzz translated to more exposure for the phone. 2,000 units were sold upon launch. Units allocated for 3 months were sold out in 10 days. The brand gained 48.4 share points during promo duration. It outsold the iPhone and became the best-selling smartphone during the promo period.