Cannes Lions
HAKUHODO I-STUDIO, Tokyo / ADOBE / 2010
Overview
Entries
Credits
Execution
It is implemented through the below page contents.-OfficialIf you become a member, you would be able to view the entire modification tutorial process and download pertaining images.-UserA corner where in each edition, a single user posting topic is selected introducing transforming techniques.-Professional techniqueAn official topic is chosen in each edition showing how the "professionals do the job", such as their techniques and expression.-Deki reportChoose from the official or user topic of each edition to post your modifiedimages.-Adobe TipsA corner where information to challenge the creative software of adobe is slowly released.
Outcome
As a result, we were able to obtain beyond our initial target mail address of 20,000 to a large 58,000. In addition, viral effects were seen with user postings reaching up to over 4000.
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