Cannes Lions
CHEMISTRY COMMUNICATIONS GROUP, London / ORANGE / 2009
Overview
Entries
Credits
Execution
The creative solution brought to life in an entertaining and highly interactive format the benefits of the free music phone, drum kit and speakers. A music proposition for music lovers.The objective was to get music lovers to engage with the game and for this deeper engagement to incentivise consumers to buy the handset.We were targeted with a 0.2% click through rate, in line with industry standards.
Similar Campaigns
12 items