Cannes Lions

SONY ERICSSON W595 HANDSET

CHEMISTRY COMMUNICATIONS GROUP, London / ORANGE / 2009

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Overview

Entries

Credits

Overview

Execution

The creative solution brought to life in an entertaining and highly interactive format the benefits of the free music phone, drum kit and speakers. A music proposition for music lovers.The objective was to get music lovers to engage with the game and for this deeper engagement to incentivise consumers to buy the handset.We were targeted with a 0.2% click through rate, in line with industry standards.

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