Spikes Asia

Sound Recycle

J. WALTER THOMPSON BANGKOK, Bangkok / HEINEKEN / 2018

Awards:

1 Shortlisted Spikes Asia
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

“Heineken Open Your Sound” is the brand's world music platform aiming to offer superior music festival experiences to all music lovers. Here we found a smart and sustainable way to harvest the sound to enhance our fans’ musical experiences.

Description

Heineken Sound Recycle turned unused sound energy into electrical energy by using Heineken beer cans as power generators. The generated electricity was used to power charging stations and beer coolers.

We launched it at S2O festival, the biggest and loudest EDM festival in Thailand. The machine generated electricity from the sound vibration inside the beer can, returning it as AC current. Inside each Heineken can, a small mechanical device was installed. All the cans were mounted as an outdoor installation which performed with 3 simple steps:

1. Harvest the sound from the stage and the crowd

2. The vibration of the sound waves inside the empty cans ignited a circuit to create electricity

3. Electricity generated powers phones and chills the beer fridge.

Execution

We launched the first sound recycling machine at the S2O festival, the biggest Thai Electronic Dance Music festival. The machine generated electricity from the sound vibration inside the beer can, returning it as AC current.

Consumer tension:

Many festival-goers run low on mobile battery power because of intensive phone use during the festival. A dead phone post-concert makes it impossible to organize meeting points or transport or deal with problems or emergencies.

The solution:

Heineken Sound Recycle provided power to all music lovers to charge their phones and drink Heineken fresh from the fridge powered by harvested sound. This concept will be used at other music festivals sponsored by Heineken and has become an activation asset for the brand.

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