Cannes Lions

Sounds

Y&R URUGUAY, Montevideo / BSE (STATE INSURANCE BANK) / 2017

MP3 Original Language
MP3 Translation
MP3 Original Language

Overview

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Credits

Overview

Description

To raise awareness about the danger of driving and using the cell phone, we created these radio spots that graph it through the sound. While an accident sounds very loud when we are close, from afar, at the home of those who are waiting for us to arrive safe, accidents sound like a cell phone notification.

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