Cannes Lions

SPEEDSTICK GEAR ICE WALL

ANOMALY, Toronto / COLGATE-PALMOLIVE / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

There is no better way to communicate that Speed Stick GEAR has been engineered for advanced performance than by letting people experience its benefits first hand. Taking a step beyond regular advertising methods captured the attention of guys by inviting them to learn about Speed Stick GEAR by experiencing our philosophy in action.

Outcome

- Hundreds of climbers over the 2-day event.

- 5.1 MM media impressions.

- Global media pickup.