Cannes Lions

Stella Artois 'Never Heard Of It'

MOTHER, London / AB INBEV / 2017

Film

Overview

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Credits

Overview

Description

The film tells the story of a young man who travels across Victorian London trying to sell tickets to the very first Wimbledon tennis tournament… with no success. He asks all kinds of colourful Victorian characters, but the competition is so new no one has even heard of it. His spirits are lifted when he comes across a kindred spirit who is also hell bent on getting something new off the ground… a little craft beer just in from Belgium. You might have heard of it. The film draws inspiration from classic Technicolor movies like Mary Poppins, using hand painted backdrops and traditional set building techniques to bring Victorian London to life.

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