In this game day ad, Expedia and Ewan McGregor promote experiences over stuff.

The commercial shows McGregor walking through various production sets for commercials touting stuff — a trendier perfume, a thinner TV, a smarter smartphone — and exiting the studio to walk out to a beautiful beach, asking viewers, "Will we regret the things we didn't buy? Or the places we didn't go?" In addition to inspiring the traveler in everyone, there are hidden Easter eggs throughout the commercial that pay homage to classic ads.

"Travel is an important part of my life and it's given me such wonderful memories. It's made me grow and I think it feeds your soul to travel," McGregor said. "I've learned that life is more about experiences than owning things. This ad fits me. It's a cheeky look at the stuff we're being