Cannes Lions
SERVICEPLAN, Munchen / EXPEDIA / 2008
Overview
Entries
Credits
Execution
For this, self-made textile banners with Expedia offers and messages were held up during the live broadcasted precisely those locations where fixed cameras are installed. The result: free TV advertising.
Outcome
2 million connections for free, 28.7% more clicks, 9.34% more bookings - without spending any money for advertising.
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