Cannes Lions

TEST DRIVE RELAY

JWT SHANGHAI, Shanghai / FORD / 2013

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Overview

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Credits

Overview

Execution

Today's generation is much more influenced by their friends and what they read online. We turned the traditional test drive into a fun game both online and below the line, and engage more people to share the car message in the social network.

Outcome

By the end of the campaign, there were 3,525,634 visitors to the website, 20,494 players online, 10,016 leads was generated to showroom test drive, and 7,663 sales of the vehicle.

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