Cannes Lions
NORTH KINGDOM, Skelleftea / GOOGLE / 2015
Overview
Entries
Credits
Execution
By making use of the latest web technologies such as WebGL and WebRTC we created a mobile first experience. Fans can explore the Middle-earth map freely and zoom in on many of the locations from the movies.
They can choose to follow in the footsteps of their heroes and experience some of the most iconic scenes.
A third way to engage is to reenact the many battles across Middle-earth. A unique peer to peer solution allow fans from all over the world to challenge each other in a real-time battle game.
Outcome
4.1 Million unique visitors the first two months. +50 000 Chrome browser downloads. Site of the year by AWWWARDS.
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