Cannes Lions

THE HOBBIT: THE BATTLE OF THE FIVE ARMIES

NORTH KINGDOM, Skelleftea / GOOGLE / 2015

Awards:

3 Shortlisted Cannes Lions
Presentation Image
Supporting Images
Case Film

Overview

Entries

Credits

Overview

Execution

By making use of the latest web technologies such as WebGL and WebRTC we created a mobile first experience. Fans can explore the Middle-earth map freely and zoom in on many of the locations from the movies.

They can choose to follow in the footsteps of their heroes and experience some of the most iconic scenes.

A third way to engage is to reenact the many battles across Middle-earth. A unique peer to peer solution allow fans from all over the world to challenge each other in a real-time battle game.

Outcome

4.1 Million unique visitors the first two months. +50 000 Chrome browser downloads. Site of the year by AWWWARDS.

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