Understanding that a Promo is the best way to boost sales, but also understanding that millennials defy traditional logic, we created THE FIRST ON DEMAND PROMO.

A promotional platform, which lives in an app and on a site, with its own content that feeds on benefits and experiences that Millennials ask for through Social Media and the platform.

To access them, they must exchange their BUBBLES (points) that add up to each Coca-Cola cottle cover or watching and sharing platform content. Tickets to Lollapalooza, Meet & Greets, Exclusive Shows or Product.

THE FIRST ON DEMAND PROMO, is an endless loop of benefits and prizes, that is fed back and that constantly updates what it offers, always adapting to the tendencies or requirements of the Millennials.

24 hours, 7 days a week, Coca-Cola For Me works as a platform that generates content from its 6 studies in Colombia, Argentina, Chile, Venezuela, Ecuador and Peru. In the form of live video streams or also as material available on demand, participants can exchange their bubbles for the content they want, when and where they prefer, as well as access exclusive benefits, prizes and discounts.

The contents, benefits, prizes and discounts are generated from the detection of trends, comments on social networks, other forms of social listening and data mining. The redemption of the prizes is direct, they are accessed only by exchanging the points, except in cases where they carry out auction dynamics.

Each user lives his own version of this experience, taylor made from his preferences and choices.

Generated Benefits: +795,000,000.

Permanence in Average Platform: 8:33 Minutes.

Unique Users: +4,900,000.