Cannes Lions
BBDO INDIA, Mumbai / EBAY / 2017
Overview
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Description
The film shows seven situations which revolve around seven different people who are breaking away from prejudice.
The protagonist in every scene is seen breaking a certain prejudice that the society imposes on him/her. The means for them doing this is a product they have purchased from eBay.
The product enables them to break away from the shackles of judgment imposed on them by society and live as they would. The product achieves this, as that one thing in their lives that doesn’t judge them, though people may.
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