Created to launch Apple Watch Series 5, “This Watch Tells Time” celebrates and demonstrates the wide range of extraordinary things Apple Watch can do beyond just telling time—like unlocking doors, playing every Elton John album ever recorded, and allowing you to take an electrocardiogram right from your wrist with the revolutionary ECG app. The film is a rollercoaster ride of cinematic transitions, VFX techniques, and visual surprises that provide a quick tour of the world’s most advanced smartwatch.