Privacy is an issue that has garnered a lot of public attention in recent years as technology has evolved and sharing information has become easier than ever before. We are at a time where people are reprioritizing privacy and what they share with others and the world around them. This film was used to show the world and Apple customers that privacy is important to Apple as well. The end-line reads, "Privacy Matters", as a clear statement of reassurance to Apple users.

This film was the director's first commercial film and they used their seasoned skills to bring a whimsical and light hearted touch to the very controversial issue of privacy in technology.