Cannes Lions
JUNG VON MATT, Hamburg / EDEKA / 2018
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One morning little Emma wakes up with large dark circles around her eyes. She quickly covers them with her older sister’s make-up and rides her bike to school. Suddenly, tiny panda-ears appear on her head. In class she gives a lecture on a sustainable schoolyard-project she developed. The whole class is laughing, because a bushy panda-tail is peeking out of her pants.
Throughout the course of the film, Emma turns into a panda. The more responsible she interacts with her environment, the faster her transformation takes place.
Finally it all becomes clear: Little things can change the world – as it is said in the song. And Emma is not alone. Anyone can turn into a panda – for a more sustainable future.
How much panda is in you?
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