The UK’s regulatory body for branded content is OFCOM. OFCOM was set up as an EU initiative; however the UK has traditionally been stricter than other member states in the application of these rules.

Expedia’s tagline is 'Travel Yourself Interesting'. We used the insight that travel makes even the most boring people interesting and brought it to life on Twitter, demonstrating the transformative power of travel in realtime.

During our activation period, our video responses on Twitter were viewed for more than 5,000 hours and Expedia’s Twitter followers increased by 40%. 99% of tweets mentioning the campaign were positive and we garnered 4 million impressions and 497,000 engagements in just 2 weeks. But best of all, downloads of Expedia’s mobile app increased by 25.4%