Twitter Japan is holding events for CMOs periodically; TWEET TICKER will be mainly produced there as beta version. Seventeen companies are using beta version so far. As a result, Twitter Japan achieved engagements with them. Many of these companies realized the value of real time consumers’ activities on Twitter and invested more on the ad products of Twitter including a company starting spending. The revenue increased by more than 15% from the previous quarter.

Moreover, after beta release, TWEET TICKER was introduced to other companies at another event, and many companies got interested to use TWEET TICKER. That’s why further development is being planned.

TWEET TICKER provides business solutions for CMOs by utilizing data in Twitter. Data was necessary, and it's Twitter’s competitive advantage.

TWEET TICKER visualizes tweets about brands, which CMOs can choose what to see, or social trends on a timeline of a 24 hour circle.

The number of tweets and how brands are Tweeted (positive, negative, or neutral) are shown in real time. CMOs can get to know how their brands are talked and what consumers feel, think, or want by using TWEET TICKER at a glance. For example, a new service is accepted positively or not.

CMOs can set their own keywords, showing tweet data about competitors as well. What’s more, the most relevant tweets about companies are highlighted.

This function is particularly useful in cases of flaming. In such a case, CMOs are needed to respond as soon as possible. TWEET TICKER drastically reduces the time that CMOs take to respond to social opinion.