Cannes Lions

VOLKSWAGEN TRUCKS

ALMAPBBDO, Sao Paulo / MAN LATIN AMERICA / 2012

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

A truck that is tailor-made to your cargo. Literally.

Outcome

1) Emotional impact: after seeing the mass media campaign, the target realised they had received the communication first-hand.2) Branding: the 'tailor-made' concept was considered the most successful brand positioning in the Brazilian truck market.3) Sales: VW Trucks ended the year as a market leader with 30% of market share.

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